Maquet Middle East wins large tender in Iran
In Iran an order of 2,500 MEGA high-efficacy intra-aortic balloon (IAB) catheters has been secured as part of one of the largest tenders by non-governmental public organization Heyat Omana Arzi.
Maquet Middle East, with its business unit Cardiac Assist, has been active in the Iranian market since 2008, and has since achieved a very high market share with hospitals using IAB. With a clear vision to establish in the Iranian market, the Maquet Middle East Team rose to the challenges of a very price-sensitive market by focusing on the therapeutic benefits of the MEGA IAB catheters.
Investments were made to educate and train end-users in the professional insertion procedure, and Iranian physicians were invited to the “Life Saving Therapy” workshop in Dubai. The Middle East team in collaboration with their Iranian distributor finally were able to secure the biggest tender for IAB catheters in Iran from Heyat Omana Arzi.